منابع مشابه
The roles of brand community and community engagement in building brand trust on social media
Brand communities and social media often overlap. Social media is an ideal environment for building brand communities. However, there is limited research about the benefits and consequences of brand communities established on social media platforms. This study addresses this issue by developing a model depicting how consumers’ relationship with the elements of a brand community based on social ...
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ژورنال
عنوان ژورنال: Marketing i Zarządzanie
سال: 2016
ISSN: 2450-775X
DOI: 10.18276/miz.2016.45-30